Whenever I'm out with some new friends, and they see me take out a rewards card, some of them scoff in my face. But, the joke is really on them. Because, even though I pay a pretty hefty annual fee for my rewards card, I take full advantage of the benefits that having the card gives me, and I actually end up saving a little bit of money in the long run.
It's pretty simple. When you start to go look for a card, just look at all the benefits it gives you. Then, subtract from the amount of money you think you will save with the card, the fees and the money you might save with a no-fee card. If you still have money left over, then it's definitely a good deal to choose a rewards card.
I tend to travel a lot (mostly for my job), and my company just reimburses me for the money I spend on hotels (just as long as I don't spend too much). So, what I did is get a card that gives me a lot of points for staying at certain hotel chains. Now, I get a ton of free stays at hotel rooms (this makes vacationing a lot easier) and it did not really cost me a thing.
The important part is to make sure you actually use your rewards card like you thought you would. Otherwise, you will be spending extra money paying the annual fees for the card, and potentially screwing up your credit score.
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